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Sensitivity
First Collection
Sensitive Relief Toothpaste
Comfort-conscious daily care for mouths that notice sensitivity.
★★★★★4.9 · 517 verified reviews
1
Free shipping over $45 · Cancel or skip any time
30-day guarantee
Free shipping over $45
Full formula published
Best for
Adults with recurring mild sensitivity.
Availability
First Collection · ships in 1–2 days
How to use
Three steps, twice a day
01
Start gently
Use morning and night with a soft brush and light pressure.
02
Give it two weeks
Comfort builds with consistent use rather than a single application.
03
Skip the rinse
Do not rinse straight after brushing — let the formula stay on the tooth surface.
What's inside
Every ingredient, and its job
Potassium nitrate
Calms the nerve response inside the tooth.
Sodium fluoride
Remineralises exposed enamel and dentine.
Arginine
Supports occlusion of exposed tubules.
Aloe barbadensis
Soothes gum tissue during brushing.
The sensitivity active, complete formula and any timing claims are stated with the finished-product evidence.
Why it works
Sensitive Relief Toothpaste, in three claims we can support.
Each one is tied to finished-product testing, not ingredient-level inference.
2wk
Comfort builds
Reported sensitivity reduced over a two-week period of consistent use.
0
Harsh abrasives
Low-abrasion formula, chosen for mouths that already react to brushing.
30
Days to decide
Full refund inside 30 days if it is not the right fit.
Reviews
4.9
★★★★★
517 verified reviews · 94% would buy again
5★
78%
4★
15%
3★
4%
2★
2%
1★
1%
★★★★★
Second purchase
Three weeks in and it has quietly become the part of the routine I do not think about.
Verified buyer · Priya R.
★★★★★
Subscriber
The page told me exactly what was in it before I bought. That is rarer than it should be.
Verified buyer · Marc D.
★★★★★
First order
Does one job properly instead of promising five.
Verified buyer · Elena K.
Questions
Before you buy
How long until I notice a difference?
Most people report a change within two to four weeks of consistent twice-daily use. We publish the testing window rather than a headline number.
Is it safe to use every day?
Yes — Sensitive Relief Toothpaste is formulated for daily use as directed. Full directions and cautions are on pack and listed on this page.
How does the subscription work?
Refills arrive on the cadence you choose (4, 8 or 12 weeks) at 15% off. Skip, reschedule or cancel from your account at any time.
What if it is not right for me?
Return it within 30 days for a full refund, opened or not. Contact support and we handle the postage.
Routine fit
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